May 16, 2019
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Q&A: Not Too Overwhelming, Not Too Tiny— What Trade-Show Size Is Just Right?
Trade Shows
A shift has been occurring along the trade-show circuit over the last few years as many larger apparel-industry expositions are becoming more segmented, turning toward a shows-within-a-show model, catering to buyers who want to shop around without a particular buying mission.
The Changing Tides of Trade Shows
Trade Shows
Trade shows have evolved over the last decade to include more technology, multisensory experiences, event apps and interactive connections with attendees. We caught up with executives from some of the most important industry trade shows to paint a picture of what has changed on the trade-show scene in the past decade and what tech aspects are making an appearance.
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