MANUFACTURING
Under Armour Launched Mobile UA Shop
Under Armour launched its first mobile app created to mix shopping with its Under Armour Connected Fitness platform, which includes several applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.
The UA Shop integrates data from Under Armour’s digital fitness community, allowing users to personalize their visit to the UA Shop based on athletic inspiration, workout history and previous purchases.
Connect Fitness has gathered health and fitness information from more than 170 million members worldwide.
“This app was created to maximize our digital platform and complement our existing in-store experiences by bringing consumers a way to find the product they want, when they want it,” said Jason LaRose, Under Armour senior vice president of revenue, in a company statement. “We are now able to provide custom experiences across our various categories specific to our diverse customer base.”
UA Shop users will find Under Armour’s performance apparel, footwear and equipment as well as purchase recommendations tailored to the user. For example, the company said, for a user in a warm climate who has used Connect Fitness’ MapMyRun, the app will suggest apparel and footwear with UA CoolSwitch climate-control technology. Conversely, a user in a cool climate will see Under Armour base-layer and outerwear products.
The UA Shop will allow Connected Fitness users to create a single profile, which will be synced to their UA Shop account. The app also allows one-touch purchasing with Apple Pay, features expanded product content and customer reviews, and allows customers to scan apparel tags for “enhanced in-store experiences.”
Based in Baltimore, Under Armor recently tapped designer Tim Coppens as the executive creative director of UAS, a new fashion-driven performance sportswear brand under the Under Armour umbrella. UAS will launch for fall 2016.
