HeartSoul launched scrubs
HEARTSOUL'S NEW LINE
Juniorswear Label Launches Medical Scrubs Collection
For nearly 20 years, HeartSoul has been making juniors apparel that sells in department stores such as JCPenney, Kohl’s and Sears.
But now the company, based in Gardena, Calif., is joining up with Strategic Partners to make HeartSoul Scrubs, workwear designed for young women who want to look fashion-forward while at their jobs in the healthcare industry.
HeartSoul Scrubs is launching with two capsule collections that use bright fabrics to inject a bit of fun into the workplace. The first collection is “Picture Perfect,” which has more feminine styling and features gold charm details. The second collection is “Break on Through,” which includes more technological fabric and a hidden headphone cable system.
The entire collection offers multiple mix-and-match looks with 11 prints and eight solid colors in tops and pants plus 14 different under-scrub tees in prints and solids.
Strategic Partners, headquartered in Chatsworth, Calif., will be manufacturing and distributing the new medical uniforms line in the United States, Canada, Bermuda and Puerto Rico. Strategic Partners also makes scrubs under the Cherokee, Dickies, Skechers, Asics and K-Swiss labels.
“Young, ambitious women in healthcare who love fashion and appreciate style are seeking scrubs that combine performance and professionalism with a fashion-forward, sportswear feel and can be mixed and matched with great versatility, much like the rest of their wardrobe,” said Mike Singer, chief executive of Strategic Partners. “When we looked for a brand that would resonate with healthcare workers, we found HeartSoul.”
HeartSoul was founded by Kevin Talbot and Lars Viklund as KNL Inc., which manufactured juniors labels such as Big Flirt and Madknits. They were later joined by Jodi Sundberg, who became the president of their Big Strike division, which oversaw the juniors labels HeartSoul and Soulmates.
Nearly three years ago, Los Angeles private-equity company The Gores Group acquired a majority share of the company with plans to grow the business.
