FASHION
Become a Fashion Leader
Newly positioned Artistic Director of Diesel, Nicola Formichetti, unveiled his first campaign, Diesel Reboot, in April 2013. Since its inception, the site has mobilized a large following, with a recent feature of the infamous performance and make-up artist, Boychild.
The interactive global site encourages consumers and fans to join the Diesel community contributing with image inspiration, ideas and artwork to its tumblr site.
Welcoming a new branding perspective, Diesel Reboot is all about endorsing an edgy and creative following.
Diesel also asks its participants to hashtag #DieselReboot on Twitter, Vine and Instagram to become part of “a new generation of brand ambassadors.”
To become a member, visit here.
