Fashion Resource Guide
Thousands of brands in women’s and men’s clothing, accessories, footwear, and innerwear showcase their newest Holiday 2010 collections for the Aug. 8–11 run of Los Angeles Fashion Market. In anticipation, we have highlighted manufacturers, and showroom buildings in downtown Los Angeles that will be open for market, as well as key production resources. Alstyle Apparel is proud to announce our ongoing commitment to the environment by expanding our 100% certified organic products with our New Eco Green Adult Tee. Our organic cotton is grown without pesticides or chemical fertilizers. Here at Alstyle our dyes are biodegradable and eco friendly, ensuring environmental sustainability.Ana M, an acronym for Anthony Noble Art & Mijatovic, stands for the union between the artist painter Anthony Noble and entrepreneur Mijatovic Regis. This new L.A.–based fashion brand has now opened its doors on famous Melrose Avenue in West Hollywood, Calif. The artist behind Ana M is mainly inspired by pop art and Marvel comic books and is also well-known for his paintings of iconic stars. The idea of the line is based on a “Skull Theme,” which portrays diverse lifestyles, religions and countries around the world and is intended with a high level of respect. Ana M Original Design has gained much celebrity recognition and support, making it a heavy hitter within the fashion industry from the very start. Find out more at www.anamdesign.com. Biatta is an intimate-apparel company known for its affordable yet classic and contemporary collections for the juniors, plus sizes, and sleepwear markets. The company produces elegant, quality bra and panty sets, babydolls, chemises, and sleepwear at appealing price points that ensure women can be sexy and professional as the mood takes them. Biatta recently relaunched its website, www.biatta.com, which caters to both retail and wholesale customers. The website will play a big part in the marketing of the brand as Biatta looks to expand globally and has implemented many interactive strategies to attract its ideal demographic.At the heart of L.A.’s downtown Fashion District, Cooper Design Space stands 11 tall stories amidst the creative commerce that’s thrived in Los Angeles for nine decades. The building hosts a space that embraces cross pollination among L.A. lifestyle businesses in fashion, media arts, and publishing and encourages fluidity across functions by offering studio, office, and showroom in a single location. Our studio space offers fresh air and L.A. sunlight to nourish your ideas and plenty of flexible space to grow your business. Out your showroom door and all around you, tastemakers display L.A. creative in women’s contemporary, men’s contemporary, and accessories categories to their buyers. Visit www.cooperdesignspace.com.Leading performance-apparel brands continue to drive environmental responsibility in apparel manufacturing without compromise of performance or substantial price premiums. These brands are also demanding higher performing activewear fabrics having high moisture management and high stretch and recovery performance. INVISTA’s products and fabric processing—which include COOLMAXreg; EcoMade fiber, LYCRAreg;T400reg; fiber, Easy Set LYCRAreg; fiber, and LYCRAreg; SPORT fabric—offer potential solutions. Find out how the INVISTA advantage can work to better differentiate your product, improve lead time, and provide technical service that can make your brand distance itself from the rest. To learn more about the latest fiber and fabric innovations, contact John Meredith at (302) 528-5128 or John.B.Meredith-1@INVISTA.com.In the heart of Los Angeles’ Fashion District is the landmark New Mart Building. The showrooms of the New Mart represent the most exclusive and coveted contemporary lines from an international array of designers and manufacturers. The New Mart is unique in both architecture and style. The intimate setting creates a user-friendly experience for visitors. Each of its glass-fronted, uniquely designed showrooms provides a buying adventure that cannot be experienced at any other showroom destination. The New Mart is open year round to the wholesale trade only and has 95 showrooms featuring hundreds of contemporary women’s and men’s apparel and accessory resources. Visit www.newmart.net.The Primrose Design building in the Los Angeles Fashion District has bloomed into a high-end boutique showroom fashion building. Every floor has been refashioned to meet all creative showroom needs. Each showroom’s office and design space is imbued with charm and sophistication, and the building is 90% leased. Join Alternative Apparel, Free People, L’Atelier, and other leaders in fashion at Primrose. Market dates for the remainder of 2010 are Aug. 8–11 and Oct. 15–19. For more information, visit www.theprimrosedesign.com.While new to the fashion world, Saivana’s designers have been honing their talent and using fashion hotspots Milan, Paris, and London as a source of inspiration for years. Incorporating luxurious fabrics that evoke a sense of romance, styles are timeless and versatile and have European styling with an all-American approach. Delicate embroideries are mixed with modern shapes and breezy silhouettes that are nothing short of effortless elegance. Wearable and full of transitional styles, Saivana will take you from day to night in style. Saivana’s niche will always be the feminine wardrobe, for the girl who loves to look beautiful, comfortable, and chic.
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