Child categories
Category | Path |
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Active | /Swim-Surf/Active |
Skate | /Swim-Surf/Skate |
Surf | /Swim-Surf/Surf |
Waterwear | /Swim-Surf/Waterwear |

Los Angeles Swim Week Energizes Market With Runway Shows
Photos by Arun Nevader/Getty Images for Art Hearts Fashion

Petals and Palm
Gorgeous blooms in tangerine, sky blue, bumblebee yellow and striking white stand out, supported by …

Wild on Paisley
Big-cat prints yield wild swim styles that honor the ferocious and graceful beauty of the …

Retro Radiance
Bright colors attract attention in neon pink, blue, yellow and green, while bold colors reminiscent …

La Plage Miami Brings French Fashion to Its Boutique-Style Show
Trade Shows
Launching July 14 at the Boulan South Beach with an evening opening reception, La Plage Miami continued through July 18 in the hotel’s penthouses. The curated collection of French fashion brands was presented with all the flair of Parisian couture set against the sun and sea of the location.

Sustainability and Body Positivity Resonate With Swim Collective Buyers
Sustainability
Buyers descended on Huntington Beach, Calif., for Emerald’s Swim Collective, held Jan. 19–20 at The Paséa Hotel & Spa, to shop for swimwear with substance.

Sabal Swim Steps Up to Show Some California Love to AA- and B-cup Ladies
Swim Resources
There have been a few notable moments in Hartley Lynn’s life that led her to create Sabal Swim, which creates swimwear only for women who wear AA- and B-cup sizes.

Los Angeles Swim Week Energizes Market With Runway Shows
Swim Fashion
Michael Costello x Revolve runway looks with festive, colorful resortwear and swimwear perfectly closed out Los Angeles Swim Week. Through a partnership with Fashion Tech Works at The New Mart and Art Hearts Fashion, 20 designers in all took to the catwalk.

Miami Swim Week Boasts a Variety of Offerings From Distinctive Shows
Swim & Surf
An abundance of style was the common thread during the recent installment of Miami Swim Week...

Growing Sustainability Trends in Swim Continue to Shift the Category
Industry Focus: Swim
California Apparel News asked swim-industry experts: From eco-friendly initiatives to body positivity, what aspects of sustainability resonate most with your customers for 2024 into 2025?

SS25 Swimwear: Fashion as Usual
Swim Trends
Swimwear keeps blurring the line between fashion and sportswear to become an integral part of a woman’s wardrobe. It’s a phenomenon that involves both the hijacking of sportswear-aesthetic codes and new ways of treating swimwear as a fashion item to be integrated into complete silhouettes.

Art Hearts Fashion Hosts 10 Days of Events Showcasing Over 30 Designers
Miami Swim Week
Art comes from the heart, and inspiring and innovative design comes from Art Hearts Fashion.

Earlier SwimShow Dates Greeted Positively by Buyers and Press Alike
Miami Swim Week
Over 40 years ago a group of swim-industry experts got together to talk shop, and today that same gathering is internationally recognized as Miami Swim Week. And with each year, the pioneering SwimShow continues to evolve and innovate.

Jams World, Founded by California Surfer Dave Rochlen, Turns 60
News
Hawaii-based surf brand Jams World is celebrating 60 years in business, and company President Pua Rochlen continues the legacy started by his late father, Santa Monica, Calif.–raised surfer Dave Rochlen.