Leonie & Lois was making and selling denim bowties at Blueprint during Denim Days.

Leonie & Lois was making and selling denim bowties at Blueprint during Denim Days.

  • Leonie & Lois was making and selling denim bowties at Blueprint during Denim Days.
  • U.K.-born designer Jason Denham has been in the Netherlands for 20 years because “it’s the best jean city in Europe,” he said. He has five Denham the Jeansmaker stores as well as his company’s headquarters in Amsterdam’s ring district. For Spring/Summer 2017, designer Denham created the new Helix collection using Candiani denim and featuring a new shape and fit.
  • For Denim Days, Denham the Jeansmaker partnered with Colombian artist Manual Gomez, who paints with indigo. Gomez created a T-shirt featuring Denham’s signature scissors motif for Denim Days.
  • Bossa Denim was silk-screening T-shirts that read “Reduce, Reuse, Regenerate, Recycle” at Blueprint during Denim Days.
  • Rene Strolenberg, co-owner of Tenue de Nîmes stores, which opened in Amsterdam in 2008 with an inventory of vintage denim. Today, the company has three locations and it’s preparing to launch its own collection of denim for men.
  • At the Denham the Jeansmaker men’s store, there’s an in-house tailor working in the shop floor and customers can get their jeans washed on-site as well.
  • U.K.-based The Vintage Showroom was selling copies of “Worn,” a new book about vintage denim.
  • Mariett Hoitink, cofounder of the House of Denim and Jeans School
  • Amsterdam’s Jeans School—where students learn how to design, produce and market jeans—is a partner in Denim Days.
  • Denim Days visitors could customize their denim with patches at Kings of Indigo.
  • Textiel Fabrique was doing indigo dyeing demonstrations at Blueprint during Denim Days.
  • Scotch & Soda brought its “Blauw on Wheels” truck to Blueprint during Denim Days.
  • Amsterdam Denim Days is a week-long festival celebrating all things denim with workshops, seminars, parties and a denim marketplace.
  • Denim Days visitors could learn about hand-sanding techniques by customizing a denim notebook cover at Advance Denim.

Consumers and Trade Mix at Amsterdam Denim Days



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