O’Neill
Spring '16 Trends: Get Active
With activewear increasing in popularity, it’s not surprising designers are incorporating athletic touches into their collections. And swim- and surfwear are finding their way to the streets. O’Neill tapped designer Cynthia Vincent for a special collaboration for Spring. “[A] key focus of the collab is the idea of mixing sportswear and swim,” said O’Neill Women’s Design Director Rachael Hill. “This is definitely the direction going forward. Swim is now becoming more incorporated into your everyday wardrobe. It’s not just for the beach anymore.”
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