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Wittmore at The Shops at Sportsmen’s Lodge | Photo courtesy of Wittmore

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Retail Destinations Attract Shoppers as NRF Reports In-Store Uptick

Holiday Shopping

This year’s total of 197 million shoppers during the popular shopping weekend beat the NRF’s forecast of 183.4 million shoppers. The 2024 total is the second-highest reported figure in the survey’s history, only after the 2023 record of 200.4 million shoppers

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