September 2, 2021
As Metallica's classified ad that formed the original band as a cornerstone for its Labor Day campaign, Carhartt and the iconic metal group's All Within My Hands Foundation launched an initiative to encourage a new generation to pursue work in the skilled trades.
Image: Carhartt and All Within My Hands
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Carhartt and Metallica Join Forces to Attract Next Generation to Skilled-Trade Jobs
FASHION CARES
As Labor Day approached, workwear brand Carhartt and iconic metal band Metallica planned to collaborate to attract a new generation to enter the skilled-trade labor force.
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