October 6, 2021
Mike Earnhart
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Financing in the Age of e-Commerce
The apparel industry was an early adopter of e-commerce. Even before COVID-19 struck, online retail accounted for 27 percent of U.S. apparel sales in 2018 and 30 percent in 2019. In 2020, that number leaped to 46 percent as consumers largely avoided stores due to health and safety concerns, according to the research firm Digital Commerce 360.
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