January 7, 2021
The Preface Show-in-a-Box includes textile samples, workshop supplies and gifting to afford a more-tactile experience for designers and brands in the fabric, yarn and sourcing virtual-events category. | Photo courtesy of Preface Show
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Show-in-a-Box by Preface Provides Tactile Experience for Virtual Textile Event
Preface-in-a-Box
After a few years hosting a boutique-style textile show in New York, Preface launched its Los Angeles edition early in 2020 during January L.A. Market Week to a responsive group of attendees who were seeking a more-intimate fabric event. Since then, Betsy Franjola, founder of BFF Studio and Preface, began to cultivate a fresh approach to events during the COVID-19 stay-at-home orders. By thinking outside the trade-show floor, Franjola developed a concept by thinking inside the box.
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