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After a year of no on-site shows, Informa Markets Fashion said the “sense of normal business” at Magic Pop-up Orlando was felt by both exhibitors and attendees alike. | Photo by Informa Markets Fashion/Hailley Howard Photography

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Informa Markets Fashion Welcomes Industry to MAGIC Pop-Up Orlando

Trade Shows

Ready for showtime, Informa Markets Fashion hosted its MAGIC Pop-Up Orlando Feb. 9–11 at the Orange County Convention Center in Orlando, Fla. The time had come to produce an on-site show that afforded opportunities for buyers and brands to meet in a safe environment that would employ guidelines to prevent the spread of COVID-19, according to Informa Markets Fashion Commercial President Kelly Helfman.

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