August 5, 2021
Generation Z is changing the shopping narrative with its rising buying power, estimated to be $323 billion, and preferences for eco-friendly and sustainable products. | Photo courtesy of borko manigoda / pexels.com
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Back-to-School Landscape Evolves Post-Pandemic in Spending, Trends, Thinking
Retail
As the apparel industry continues to recover from the COVID-19 pandemic and normalcy returns more each day, the back-to-school season is in full swing and even had a jumpstart this year with new trends, record spending, and a shift in buying power and consumer thinking.
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