May 14, 2020
From top left, Lucie Brigham, Andrew Olah and Kerry Bannigan during Kingpins24
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Venturing Into the Virtual-Trade-Show Space
Trade Shows
Since the onset of the COVID-19 shutdowns, much of the globe’s businesses deemed nonessential have strategized to conduct meetings, engage in commerce and reach consumers in ways executives could never have imagined. While trade shows across industries have increased their digital platforms over the last few years to ease attendee navigation of event layouts and facilitate meetings between exhibitors and visitors, new event strategies have led the apparel segment to go virtual.
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