December 14, 2020
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Industry Focus: Technology—How Apparel-Technology Companies Could Reset the COVID-19 ‘Time Machine’
Technology
As consumers adapted to a new way of life with most of their shopping conducted through e-commerce, businesses that viewed this method of selling as uncharted territory learned quickly in order to survive. With almost nine months of COVID-19 under its belt, the apparel industry is rebooting, and, while the most-basic technologies have kept businesses relevant during this time, they will again have to adopt advanced methods of creating and selling apparel to remain agile, reduce waste and accommodate a changed, post-pandemic consumer.
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