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Entrepreneur Madeline Fraser Provides D2C Fine Jewelry Through Gemist

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With Millennials clamoring for instant gratification through direct-to-consumer services that provide an array of products, Madeline Fraser wondered why no one had thought of a custom fine-jewelry platform. The entrepreneur, whose third company, the Los Angeles–based Gemist, offers a platform for consumers to design their own engagement, precious-stone and fashion rings, saw a need for this type of service when she and her fiancé decided to get married.

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