October 22, 2018
Bally CEO Frédéric de Narp with Usher, left, and Swizz Beatz. Photo by John Sciulli/Getty Images for Bally
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Bally's Hip Hop Party for Street Collection Bally X Shok-1
“The lights are low. The thread count is high and the CEO is on the dance floor,” Swizz Beats, Grammy winner and co-designer of Bally X Shok-1 , told a crowd of partyers.
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