April 12, 2018
Source: Piper Jaffray
Stories this photo appears in:
Gen Z Prefers 90s Brands in the Age of Instagram
Retail
This year, teens in the United States spent 38 percent of their shopping time at traditional department and specialty stores—down 3 percent from last year—while 19 percent of their shopping time was spent online compared with 17 percent last year. Amazon.com retained its position as the top online marketplace for teens.
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