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CONSOLIDATING BUSINESS: With a blizzard keeping traffic light on opening day, many exhibitors at Project were looking to pick up added business on the second and third days of the show.

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Project Exhibitors Hustle for Business Amid N.Y. Snowstorm

NY Hustle

One day after a historic snowstorm dumped two feet of snow on New York, menswear trade show Project opened its doors for its Jan. 24–26 run at the Javits Center. The storm cut into traffic on opening day, but exhibitors scrambled to rebook appointments and make the most of the remaining days of the show.

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