November 25, 2015
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RVCA’s New Santa Monica Shop
Retail
For more than five years, the RVCA brand has handled its urban side with a retail store on Fairfax Avenue close to Los Angeles’ Mid-City neighborhood. The Costa Mesa, Calif.–based company recently opened a boutique for its beach culture side in Santa Monica, Calif. On Nov. 24, the company held a grand-opening party for its boutique at 2625 Main St. It is located a few blocks away from the Pacific Ocean, said Brian Cassaro, RVCA’s vice president of marketing.
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