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Sam Ben-Avraham

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Trade Show Q&A: What’s on the Horizon for 2017?

Trade Shows

As retailers, designers and sourcing executives start making their trade-show plans for 2017, California Apparel News caught up with several trade-show executives to find out what new plans are in store for the coming year. From new locations and new areas of focus to added amenities and expanded educational programs, organizers are pulling out the stops to improve attendees’ trade-show experience.

Rules of Attraction: Tips and Advice for Getting Attendees to Visit Your Trade Show Booth

Trade Show

California Apparel News recently caught up with several trade-show organizers to ask for tips and advice for exhibitors looking to generate excitement and attract more buyers at the trade show.

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