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SUITE SHOW: The Issa de' mar brand showed at the Hammock trade show at the W Hotel. From left, Marissa Eveland and Melissa Jasniy, co-founders of Issa de' mar, with Gwen Parlick, West Coast sales for the brand.

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Hammock Rolls Out New Format

Trade Shows

Formerly known as Salon Allure, the swimwear-centric Hammock trade show introduced a rebranding campaign that included a new name and a new format for the 5-year-old show.

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