October 23, 2014
GROCERY MEN: Matthew Boelk, left, and Robert Lohman at their factory in downtown Los Angeles
Stories this photo appears in:
Basics on a Local Mission
Groceries
When Robert Lohman and Matt Boelk started the Los Angeles–based Groceries Apparel brand in 2010, they were advised that they could not launch their type of business—a vertically manufactured eco-basics brand. Critics said it was too niche and too expensive to build. Just one mistake could cripple the whole venture. Their advisers were almost right.
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