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Shaney jo Darden, founder of Keep-A-Breast. Photo by Ben Ho.

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#CheckYourSelfie/Keep A Breast

Keep-A-Breast has partnered with various action sports fashion labels to raise funds and awareness for breast cancer research. On Oct. 16, it held a bowling event in Santa Monica for its #CheckYourSelfie initiative. It asks women to post a clothed selfie picture, placing three fingers to their breast to symbolize a monthly commitment to check for breast cancer.

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