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Suzanne De Groot

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Rules of Attraction: Tips and Advice for Getting Attendees to Visit Your Trade Show Booth

Trade Show

California Apparel News recently caught up with several trade-show organizers to ask for tips and advice for exhibitors looking to generate excitement and attract more buyers at the trade show.

Fashion Navigation: Helping Attendees Make the Most of Their Trade Show Visit

Trade Show

Whether attending a stand-alone trade show or heading into the multi-venue shows in Las Vegas, Los Angeles or New York, buyers and other trade-show attendees have a lot to see in a limited time. California Apparel News spoke to several trade-show organizers about the resources they have to help attendees navigate the shows.

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