May 15, 2014
SHOE IN: Zita Cassizzi, chief digital officer for Toms Shoes in Los Angeles, said the company’s customers are checking their email and social-media sites before they even get out of bed in the morning. On the right is John Squire, president of Dynamic Action.
Stories this photo appears in:
The Secret Formula to Find and Keep Online Customers
Technology
When the online shopping site Ruche started analyzing the buying habits of its customers, it found that 50 percent of the company’s revenues were coming from 25 percent of its return customers.
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