Photo detail

Luis Velazquez

Stories this photo appears in:

Industry Voices: Design and Technology: An Idea You Can Take to the Bank

Technology

A brand’s worst nightmare is to become a commodity. Unfortunately, we’ve seen an aggressively promotional retail environment in the United States, driven by increased competition and the economic downturn. New business models and supply chain–management approaches are allowing lower-priced competitors to enter the market and thrive.

Comments

Use the comment form below to begin a discussion about this content.

Sign in to comment