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Tonian Hohberg, FIDM president and chief executive officer, presented Matthew Shay, president and CEO of the National Retail Federation, with an honorary degree of Professional Designation in Merchandise Marketing at the FIDM/Fashion Institute of Design & Merchandising 2014 graduation ceremony, held June 21 at the Staples Center in Los Angeles.

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NRF’s Shay’s Message to Grads: “Be Unreasonable”

National Retail Federation

After sweating through law and business classes, Matthew Shay, president and chief executive officer of the National Retail Federation, a leading retail trade group based in Washington D.C., got his JD and MBA degrees, but his latest degree was easy.

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