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THE GUIDES: Jennifer Salas and Vincent Soto both work as guides at the Los Angeles Bonobos Guideshop.

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Hybrid E-Commerce Opens in Los Angeles

Bonobos

Bonobos, a New York–headquartered men’s clothing brand, helped introduce a new retail model when its Guideshops opened in 2011. Bonobos would deliver one-on-one service to those who wanted a bricks-and-mortar store experience, then ship the clothes to the consumer just like other e-commerce stores do.

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