June 26, 2014
NEW MODEL: The Bonobos Guideshop, which opened June 27, mixes aspects of e-commerce and bricks-and-mortar retail.
Stories this photo appears in:
Hybrid E-Commerce Opens in Los Angeles
Bonobos
Bonobos, a New York–headquartered men’s clothing brand, helped introduce a new retail model when its Guideshops opened in 2011. Bonobos would deliver one-on-one service to those who wanted a bricks-and-mortar store experience, then ship the clothes to the consumer just like other e-commerce stores do.
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