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THE PARTNERS: From left, Jeremy Yuge, designer of The Third Dimension line and partner in The Well, with Alex Weidner and Jefferson Tangradi, also partners in The Well

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Tease photo

Party in L.A.

Made in LA

Here’s a typical timeline for designers: Toil through the process of making a debut line, produce a big party, and then hope buyers take a look at the line. The Well, a downtown Los Angeles creative company, flipped the typical timeline.

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