December 31, 2014
A white ski mask features the Sunset.Vintage.Flex logo emblazoned upside down. It looks like something a stylish burglar would wear, said brand founder Rico Curry. However, the ski mask is only meant to be a symbol of single-minded determination. “We don’t promote negativity,” Curry said. “But if you go crazy for your dreams, you put on your ski mask.”
Stories this photo appears in:
Brand Buiding Starts With the Hat
Sunset.Vintage.Flex
Eventually, Sunset.Vintage.Flex will offer all categories of clothes, said Rico Curry, the Los Angeles–area line’s founder. Yet since it started in 2013, the nascent brand’s focus is on headwear.
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