December 18, 2014
SMALL, HIGH-END: Downtown Los Angeles wrapped up 2014 with the debuts of more high-end boutiques, and these designer boutiques are coming in all shapes and sizes. The LAEX brand opened a downtown LA flagship store that is 60 square feet. It’s a good place to develop an audience, said Alexander Khater of LAEX.
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Tiniest Flagship
LAEX
Alexander Khater,owner/creative director of the 2-year-old downtown Los Angeles brand LAEX, planned to turn conventional wisdom on its head with the firstLAEX flagship, which opened Dec. 8 at 218 W. Eighth St., on the corner of Broadway, in downtown Los Angeles.
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