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Alejandro Rodriguez of Beautiful Fül at his downtown L.A. store. When he wrapped up his 1950s inspired SS14 line, friends ribbed him about not designing a leather biker jacket for the line. He relented. "OK, here's a 10-pound jacket!" he said of the heavy jacket he is pictured holding.

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Tease photo

Beautiful Fül’s New Line

Beautiful Fül celebrated one year of running its flagship store in downtown Los Angeles on April 24 with what else, a new line.

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