September 24, 2013
Nina Agdal in Bebe's latest ad campaign
Stories this photo appears in:
Bringing the Sexy Back: Bebe Outlines Turnaround Strategy
Retail
Contemporary mall retailer Bebe Stores Inc., headquartered in the San Francisco Bay Area, hired a new slate of executives earlier this year to orchestrate a turnaround. The first order of business is bringing back the sex appeal.
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