September 24, 2013
Nina Agdal in Bebe's latest ad campaign
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![Tease photo](https://apparelnews.media.clients.ellingtoncms.com/img/news/tease/2013/09/24/Bebe_NinaAgdal_2013_r100x80.jpg?144a9619b7b2d55e12d8b619b3e5adb91a2095fa)
Bringing the Sexy Back: Bebe Outlines Turnaround Strategy
Retail
Contemporary mall retailer Bebe Stores Inc., headquartered in the San Francisco Bay Area, hired a new slate of executives earlier this year to orchestrate a turnaround. The first order of business is bringing back the sex appeal.
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