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NEW DENIM: Jeff Shafer will sell new denim line, Bluer Denim, in a direct-to-consumer model. Shafer was photographed on the floor of R&W Inc., where Bluer Denim is manufactured.

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Tease photo

Direct to Consumer: Bluer Denim’s New Business Model

Denim Report

Denim vet's new line is made in US, crowd-funded and sells direct to consumers.

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