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Avedon Says No to Robertson, Yes to Big Beverly Hills Store

Avedon's Reza Shekarchian, left, and Yasmine Farmanara Veteran Los Angeles boutique Avedon held a party Dec. 15 to celebrate its stylish 2,700-square-foot store at 417 N. Canon Drive in Beverly Hills. Avedon owners Yasmine Farmanara and Reza Shekarchian moved their store...

Avedon Debuts Beverly Hills Boutique

Avedon's Reza Shekarchian, left, and Yasmine Farmanara in a 2007 photoThere must be no better time to open a store, according to Yasmine Farmanara and her business partner Reza Shekarchian. On Nov. 12, they opened their Avedon boutique at 417 N. Canon Drive in...

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