TRENDS
SS25 Swimwear: Fashion as Usual
By Peclers Paris | May 9, 2024
Swimwear keeps blurring the line between fashion and sportswear to become an integral part of a woman’s wardrobe. It’s a phenomenon that involves both the hijacking of sportswear-aesthetic codes and new ways of treating swimwear as a fashion item to be integrated into complete silhouettes.
Kamari Swim
Miami has its own expression of beach culture, which Kamari Swim embraces wholeheartedly. That means bright colors and bold, sexy styling, meant to make women feel confident and comfortable in their own bodies.
Elomi
Elomi, a Korea-based lingerie and swimwear brand designed for fuller figures, has partnered with Hyosung, the world’s largest manufacturer of spandex, for an elegant new swim collection made from Hyosung’s creora highclo spandex.
Bay 2 Swimwear
Inspired by the beaches of New York City—yes, New York has beaches, too—Bay 2 Swimwear was founded by Jillian Bardo, an experienced lifeguard and lifelong lover of sand and sea.
Los Angeles Swim Week Returns to L.A.
Art Hearts Fashion has announced it is set to host Los Angeles Swim Week June 11–14.
Surf Expo Brings Together Brands, Buyers, Changemakers for Good Business
At its recent January edition, the Emerald-produced board- and ocean-sports show Surf Expo returned to the Orange County Convention Center in Orlando, Fla., welcoming buyers, brands, ocean conservationists and those who embrace the surf and beach culture.
Ruby Ribbon Debuts New Swim Collection
Reentering the swimwear market after a hiatus, women’s intimates, shapewear and athleisure brand Ruby Ribbon recently debuted its new collection in the category.
Active Collective and Swim Collective Set the Tone for a Positive Year
The Pasea Hotel & Spa in Huntington Beach, Calif., was the site of the Swim Collective and Active Collective shows Jan. 10–11.
Swim Is In at California-Lifestyle Brand Bella Dahl With New Launch
Known for its cool Southern California style, Los Angeles women’s brand Bella Dahl took a plunge further into the Golden State culture as it launched its first swim collection.
Newsmakers 2021: Fashion-Forward Swiminista Focuses on Protecting the Earth
At the beginning of 2021, Andréa Bernholtz, founder of the Calabasas, Calif., swimwear brand Swiminista,forecasted how consumers would begin moving away from the seclusion that defined 2020, drawn outdoors by nature’s beauty.
Boardriders Inc. Appoints New Global Chief Operating Officer
Boardriders Inc., the company that designs, produces and distributes apparel under the brands Billabong, DC Shoes, Element, Quicksilver, ROXY, RVCA and VonZipper, has announced the appointment of Deborah Palmer Keiser as global chief operating officer.
Surf Expo Supports Watersport and Beach-Lifestyle Communities
During its Sept. 9–11 run, event producer Emerald’s Surf Expo show returned to the Orange County Convention Center in Orlando, Fla.
At Faena Forum, Miami Swim Week Powered by Art Hearts Fashion Brings the Heat
During its run July 8–11, Miami Swim Week Powered by Art Hearts Fashion showcased designers whose garments epitomized the atmosphere of the hot, provocative edginess for which the city is known.
With Production in L.A., Bromelia Swimwear Brings Brazilian Confidence
Two years after launching her company in Rio de Janeiro, Bromelia Swimwear founder and native Angeleno Lauren Quinn decided a move to her hometown would be best for the brand and relocated after launching the swimwear line in 2018.
A Diverse Range of Brands and Representation at Paraiso
The Paraiso Miami Beach celebration of swimwear and resort fashion returned to its on-site schedule during Miami Swim Week, as industry insiders welcomed a long-awaited return to the beachside runway to become immersed in sun, surf and the business of selling swim.
Versatility and Sleek Designs Unite With Empathy in Unify the Ties
Artist Taylor Nassar understands the importance of employing art to heal mental-health challenges. As a young woman, Nassar struggled with her mental health and body image, eventually employing her artistic talents as a method to cope. The need to create evolved into Nassar’s brand, Unify the Ties, a San Diego swimwear label that launched in 2017 and relied on the artist’s inspiration from growing up near the beach, which yielded designs based on her own artistic works.
