Dickies Unveils First Global Marketing Campaign
After almost 100 years of making clothing for workers laboring at the country’s grimy jobs, Dickies has become fashionable. Riding on this prominence, the workwear brand recently unveiled its first global marketing campaign.
New in Knits: Cozy Layers in Luxurious Fabrications and Ethical Materials
This season, knits are layered and wrap us in minimalist luxury, creating a comforting cocoon adapted to the current context.
From Fashion to Fasteners, Responsible Offerings in Apparel Expand
Steps toward creating a more-responsible fashion industry are being taken from all segments of the supply chain to clean up one of the most-pollutive industries on the planet and satisfy the demand of consumers.
NYFW Supports Designers Through a Next-Gen Showcase
For the September 2020 edition of New York Fashion Week, Tadashi Shoji invited viewers into a filmed showcase of his Spring/Summer 2021 collection that was set in a fantastic tropical forestland as models appeared in finely detailed pieces from the designer.
Recent Innovations in Fiber Composition and Dyeing Serve Ecological Purposes
Recently, manufacturers of materials made from and processes used to treat fibers that are used in outdoor, active and athleisure apparel have made advancements that allow consumers to feel more confident that their purchasing decisions will look good and also contribute to a healthier earth and potentially reduce threats to the environment.
Industry Focus: Finance--How the Apparel Industry Can Hold On for the Holidays
As business restrictions stemming from COVID-19 continue to ease across the United States and unemployment has fallen into the single digits at 8.4 percent, yet employment remains at 11.5 million jobs below February’s figures, and the gross domestic product in the country also decreased at an annual rate of 31.7 percent during the second quarter.
Zyper Aims To Build Brand Communities Through Technology
As digital commerce becomes more crucial to retailers, companies offering an edge in the digital competition for consumer attention and wallets are reporting growth.
Cabi Finds A Lifeline With Cabi Front Row Platform
The COVID-19 pandemic has hit every business that relies on in-person events, but direct-to-consumer retailer Cabi found that it was in a good position to react to that reality.
AAFA’s Lamar Testified on Stopping Chinese Forced Labor
Steve Lamar, the president and chief executive officer of the trade group American Apparel & Footwear Association, testified Sept. 17 on steps American fashion-and-apparel companies can take to stop forced labor in China’s Xinjiang province.
California Apparel News Retail Editor Andrew Asch Recognized by L.A. Press Club
During an Aug. 29 video broadcast, the Los Angeles Press Club hosted its 62nd annual Southern California Journalism Awards.
Surf Expo Virtual Show Works to Capture the Spirit of In-person Show
Surf Expo was the latest trade show to produce a virtual event due to the COVID-19 pandemic shutdowns.
Informa Markets Fashion Makes a Successful Move to Digital During Launch
Launching Sept. 1, Informa Markets Fashion allowed the show to go on with its digital trade event that saw its MAGIC anchor and sibling shows run online through the NuOrder platform.
Inside the Industry
Inside the Industry
FWSD Unveils Virtual Runway Show for Kelly Leanne Apparel Designs
Fashion Week San Diego has been keeping its vow to produce showcases for San Diego designers.
Ashton Hirota to Judge Newchic 2020 Designer Contest
Ashton Hirota has gained notice as a designer for his Los Angeles-headquartered brand Ashton Michael and as a semi-finalist for the fashion reality competition show “Next in Fashion.”
