FASHION
O Pioneer! Asia Hall’s Neon Cowboys Transforms Western Wear Using LED Details
By Dorothy Crouch, Contributing Writer | January 9, 2025
With her Neon Cowboys brand, Asia Hall is leading the pack in fashion-tech innovation, showing how lights can be integrated into daily life for personalization or celebration.
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Signed By McFly
Bronx, New York–based designer Mugzy McFly has expanded his collection Signed By McFly. Launched as a T-shirt business in 2013 with no investors and just a $1,000 credit limit, it has grown to include hats, hoodies, body sets, moto and cargo pants—and now, finally, swimwear.
Kamari Swim
Miami has its own expression of beach culture, which Kamari Swim embraces wholeheartedly. That means bright colors and bold, sexy styling, meant to make women feel confident and comfortable in their own bodies.
Elomi
Elomi, a Korea-based lingerie and swimwear brand designed for fuller figures, has partnered with Hyosung, the world’s largest manufacturer of spandex, for an elegant new swim collection made from Hyosung’s creora highclo spandex.
Bay 2 Swimwear
Inspired by the beaches of New York City—yes, New York has beaches, too—Bay 2 Swimwear was founded by Jillian Bardo, an experienced lifeguard and lifelong lover of sand and sea.
L.A. Swim Week Features a Fully Immersive Fashion Experience
A collaboration between Art Hearts Fashion, Fashion Tech Works and The New Mart, the four-day event ran concurrent with the June L.A. Market. Held June 12–15 at the iconic fashion building, L.A. Swim proved to be an immersive experience for attendees.
Fashion Snoops: Denim’s Craft Revival
For decades, crafted denim was a topic for a niche audience of denim connoisseurs—inside knowledge that felt foreign to the average consumer. Today, an increasing awareness of sustainability and rising consumer interest in heritage and tradition are influencing a denim renaissance that honors the process of creation, putting the focus on the journey of design itself as much as the end result.
Homme + Femme Highlights Black History of Kentucky Derby
Los Angeles–based Homme + Femme’s recent collection in collaboration with Churchill Downs and the Kentucky Derby celebrates the rich legacy of Black jockeys, recognizing that 15 of the first 28 winning Kentucky Derby jockeys were Black.
Lee and The Hundreds Collaborate for Second Capsule Collection
Denim brand Lee has partnered with streetwear brand The Hundreds on a new capsule collection that paves the way for future trends and offers fresh takes on classic silhouettes that combine the heritage of Lee with streetwear aesthetics and bold colors.
THE ERA Debut Collection Aims to Change FestivalFashion Perceptions
Drawing from his previous experiences in the entertainment space, Henry Viens created THE ERA to provide a sustainable and luxurious collection of pieces for the music-festivals crowd.
GUESS Partners With J Balvin Once Again for the Amor Collection
GUESS Originals has partnered with musician J Balvin for another collaborative collection. The GUESS Originals x J Balvin Amor Collection advocates for positive mental health while promoting messages of “amor y paz.”
Catherine Gee Expands the Horizon With Most-Recent Collection and New Designs
Taking inspiration from her travels, her surroundings, and islands in Europe and the Mediterranean, Catherine Gee’s Spring/Summer ’22 collection’s vibrant colors and prints bring to mind a vacation to Greece
Trina Turk’s Summer Collection Fully Embraces the Golden State
Trina Turk’s latest collection embraces her signature colors and prints, “shining bright on all things summer—sandy beaches, cool ice pops on the boardwalk, fruity cocktails in a cabana, dancing in the warm summer night.”
Coachella’s Return Brings New Festival Fashion Trends
Song, sun and streetwear filled the Revolve Festival, held April 16–17 at the Merv Griffin Estate in La Quinta, Calif., and the Coachella Valley Music and Arts Festival, held April 15–17 and 22–24 at the Indio California Empire Polo Club. Fashion trends included a return to the ’70s, shades of neon, bucket hats and lots of crochet.
Lenny Combines Vintage and Upcycled for One-of-a-Kind Looks
With thrifting increasingly becoming the favored way to shop and the resale market booming as sustainability becomes a focal point of modern shoppers, vintage and upcycled clothing have been thriving as the pandemic sparked a rise in consumers shopping with their consciences as well as their wallets.
Z Supply Launches First-Ever Activewear Line
Z Supply, the fashion essentials brand, has launched its first foray into the activewear market, debuting the new line to the trade community at the recent Project trade show in Las Vegas.
