Stories for June 2022

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Thursday, June 30

Inside the Industry

News

Inside the Industry

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Signed By McFly

Swim/Surf

Bronx, New York–based designer Mugzy McFly has expanded his collection Signed By McFly. Launched as a T-shirt business in 2013 with no investors and just a $1,000 credit limit, it has grown to include hats, hoodies, body sets, moto and cargo pants—and now, finally, swimwear.

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Kamari Swim

Swim/Surf

Miami has its own expression of beach culture, which Kamari Swim embraces wholeheartedly. That means bright colors and bold, sexy styling, meant to make women feel confident and comfortable in their own bodies.

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Elomi

Swim/Surf

Elomi, a Korea-based lingerie and swimwear brand designed for fuller figures, has partnered with Hyosung, the world’s largest manufacturer of spandex, for an elegant new swim collection made from Hyosung’s creora highclo spandex.

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Bay 2 Swimwear

Swim/Surf

Inspired by the beaches of New York City—yes, New York has beaches, too—Bay 2 Swimwear was founded by Jillian Bardo, an experienced lifeguard and lifelong lover of sand and sea.

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L.A. Swim Week Features a Fully Immersive Fashion Experience

L.A. Swim Week

A collaboration between Art Hearts Fashion, Fashion Tech Works and The New Mart, the four-day event ran concurrent with the June L.A. Market. Held June 12–15 at the iconic fashion building, L.A. Swim proved to be an immersive experience for attendees.

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Showrooms and Buyers Feel Revitalized Energy at June L.A. Market

Trade Shows

Los Angeles Market Week welcomed buyers to explore the latest trends for Fall and Holiday 2022 June 12–16 at The New Mart, Cooper Design Space and California Market Center.

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Swim Collective Rides the Waves of New Trends

Trade Shows

Swim Collective, produced by Emerald, took place June 14–15 at the Paséa Hotel & Spa in Huntington Beach, Calif., where guests had the opportunity to see the newest swimwear designs from the vantage point of a beachfront resort.

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Fashion Snoops: Denim’s Craft Revival

Fashion

For decades, crafted denim was a topic for a niche audience of denim connoisseurs—inside knowledge that felt foreign to the average consumer. Today, an increasing awareness of sustainability and rising consumer interest in heritage and tradition are influencing a denim renaissance that honors the process of creation, putting the focus on the journey of design itself as much as the end result.

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Attention-Grabbing Textiles to Stand Out This Season

Textile Trends

Fashion is continuing to create garments in alluring fabrics that ensure style mavens will make large statements without saying a word.

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Industry Focus: Denim - Denim Experts Weigh In on Design, Responsible Manufacturing, Vintage

Industry Focus: Denim

As fashion embraces vintage-jean styles and the resale segment booms, are there any elements of classic denim making that you still love and can align with the modern need for responsible manufacturing?

Tuesday, June 21

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June Atlanta Apparel Promotes Solid Order Writing and Growing Brand Relationships

Trade Shows

Atlanta Apparel’s June market—the last opportunity for buyers and brands to finalize orders for Autumn/Winter 2022 and source Immediates—reported solid attendance and order writing June 8–11 at AmericasMart Atlanta.

Thursday, June 16

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Taelor Poised to Expand With Recent Round of Pre-seed Funding

Manufacturing

With the continuing rise of thrifting and secondhand clothing, the apparel-rental market has seen growth as more consumers look for innovative ways to shop sustainable and reduce the amount of clothing produced.

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Homme + Femme Highlights Black History of Kentucky Derby

Fashion

Los Angeles–based Homme + Femme’s recent collection in collaboration with Churchill Downs and the Kentucky Derby celebrates the rich legacy of Black jockeys, recognizing that 15 of the first 28 winning Kentucky Derby jockeys were Black.

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Gold Thimble Fashion Show at LATTC Inspired by Broadway Musicals

Muse-ical Highlights

From “Anastasia” to “Wicked,” Los Angeles Trade-Technical College graduating seniors were “Inspired by Broadway Musicals” as exhibited in their designs on the runway at the semi-annual Gold Thimble Fashion Show held on campus May 27.

Inside the Industry

News

Inside the Industry

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Lee and The Hundreds Collaborate for Second Capsule Collection

Denim

Denim brand Lee has partnered with streetwear brand The Hundreds on a new capsule collection that paves the way for future trends and offers fresh takes on classic silhouettes that combine the heritage of Lee with streetwear aesthetics and bold colors.

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THE ERA Debut Collection Aims to Change FestivalFashion Perceptions

Made in Los Angeles

Drawing from his previous experiences in the entertainment space, Henry Viens created THE ERA to provide a sustainable and luxurious collection of pieces for the music-festivals crowd.

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Wolf & Badger Opens First West Coast Store

Wolf & Badger

U.K. fashion retailer Wolf & Badger has continued its expansion by opening a store in West Hollywood on June 3.

Monday, June 13

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Calico Helps Brands Regain Control of Their Supply Chains

In an effort to tackle returns, the Toronto-based supply-chain OS company Calico aims to provide a smart solution that helps retailers streamline their supply chains, allowing them to solve the problem earlier rather than post-sale.

Thursday, June 9

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doors. Opens Fourth Experiential Pop-Up in Los Angeles

The innovative emerging platform for fashion, art and beauty online and experiential bricks-and-mortar retail doors. has brought its New York–based pop-up, “Metaverse, Schmetaverse,” to West Hollywood.

Wednesday, June 8

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Baggallini Hosts Star-Studded Yoga Class and Dinner with Brooke Burke

Female-founded travel bag brand Baggallini hosted a yoga event instructed by Brooke Burke at her home in Malibu.

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Gucci x Adidas Pop-Up Opens on Melrose

Gucci and Adidas have opened their first pop-up store on Melrose Avenue dedicated to showcasing the kaleidoscopic aesthetics of the adidas x Gucci collaboration.

Thursday, June 2

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Otis College Debuts O-Launch ’22, Showcasing Work of Graduating Class

O-Launch ‘22

To celebrate the return of in-person events, Otis College of Art and Design held O-Launch ’22 May 13–15 to showcase the future of art and design and highlight the work of the college’s graduating students.

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Marcum Symposium Addresses the Future of Trade Shows

Events

After a two-year hiatus, the Marcum LLP Consumer Products & Retail Symposium returned to an in-person session on May 19 at the E-Central Downtown Los Angeles Hotel.

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Techtextil North America and Texprocess Americas Showcase Latest Innovations for Textile Industry

Trade Shows

The co-located Texprocess Americas and Techtextil North America shows took place May 17–19 at the Georgia World Congress Center in Atlanta, returning for the first time since 2018.

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GUESS Partners With J Balvin Once Again for the Amor Collection

GUESS x J Balvin

GUESS Originals has partnered with musician J Balvin for another collaborative collection. The GUESS Originals x J Balvin Amor Collection advocates for positive mental health while promoting messages of “amor y paz.”

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MAGIC Nashville Goes Live With Brands, Buyers and a Festival Vibe

MAGIC Nashville

The debut MAGIC Nashville show took place May 16–17 at Music City Hall in Nashville, Tenn., exhibiting over 300 local and national brands, with 21 percent of them women-owned and 24 percent self-reporting as sustainable.

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Thermore Launches New Material Using Hybrid Technology

Textiles

Milan-based Thermore has announced the launch of EVOdown Recycled, a new material made of 100 percent recycled fibers from PET bottles.

Inside the Industry

News

Inside the Industry

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Hyosung to Present Its Ocean Protection Initiative at Outdoor Retailer

Sustainability

Hyosung will present its Ocean Protection Initiative at the summer edition of the Outdoor Retailer trade show in DenverJune 9–11.

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Sita 1910 Creates a Curated, Personal Shopping Experience

Retail

In an effort to “retell how we retail” Sita 1910 provides a unique shopping experience that harkens back to a time that catered to the client and presents clothes as works of art.