Action sports footwear and apparel brand etnies have expanded on their collection with cult classic BMX film "RAD" that was initially launched last year. Image: Business Wire
COLLABORATION
Etnies Expands RAD Collection With New Apparel and Footwear
Action-sports footwear-and-apparel brand etnies and BMX film “RAD” have announced a new collection that expands on the first-ever official “RAD” apparel and footwear collection launched last year.
The new collection is filled with a variety of new apparel and footwear options featuring movie-inspired designs, including the much anticipated “Prom Scene-themed” products.
The brand and the cult-classic film launched the first official full-scale production of limited “RAD” footwear and apparel in 2021 in celebration of both the brand and the movie’s 35th anniversaries. The first etnies x “RAD” collection featured two different shoe styles, four short sleeve T-shirts, two long sleeve T-shirts, a hooded sweatshirt and accessories like socks and hats.
“RAD” was originally executive produced by the late Jack Schwartzman in 1986, and was rereleased in 2020 by Utopia Media, a film distribution and sales company founded in 2018 by Schwartzman’s son, filmmaker Robert Schwartzman.
