Stories for August 2021

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Monday, August 30

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Gap Acquires Drapr for 3D-Fitting Technology

3D FITTING

Gap Inc., which includes a collection of purpose-led lifestyle brands, has acquired Drapr, the e-commerce startup and online application, which aids customers and retailers during the process of searching for clothes that fit.

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Ocean Project Helps Marine Life With New Clothing Line

SUSTAINABILITY

Ocean Project, a company with a vision to make a difference in the ocean’s ecosystems, has debuted a back-to-school line for a cause.

Friday, August 27

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Aquarius Cocktail Popup at Platform LA Extended Through September

RETAIL

West Coast-lifestyle brand Aquarius Cocktail Clothing has enjoyed a pop-up space at Platform LA since July and the label recently announced the extension of this experience until Sept. 30

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Texworld New York City Blends On-site and Virtual Components

ON-SITE TRADE EVENTS

As many industry events that serve the apparel business head back to on-site models, Texworld New York City maintained its virtual presence established during the COVID-19 pandemic while returning to an in-person model. Texworld New York City, Apparel Sourcing New York City and Home Textiles Sourcing saw thousands of attendees as it introduced its Sourcing Showroom, a virtual and on-site offering.

Thursday, August 26

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Skechers Pledges $1 Million to Haiti Relief Efforts

FASHION CARES

Skechers has pledged $1 million to Haiti earthquake relief efforts via three charitable organizations in CORE, Hope for Haiti and World Central Kitchen.

Wednesday, August 25

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Zenni Celebrates Iris Apfel With Zentennial Collection Marking Icon's 100th Birthday

FASHION

As the centennial birthday of fashion and design icon Iris Apfel approaches, online eyewear retailer Zenni announced the release of its Iris Apfel Zentennial Collection.

Monday, August 23

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CaaStle, Dress The Population Give Customers a New Way to Rent Formalwear

FASHION RENTAL

CaaStle is giving customers access to Dress The Population’s formalwear collection by partnering with the e-commerce website and launching Borrow.

Friday, August 20

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Skidrow Fashion Week X Humanity Showers Helps Homelss in L.A. With Project Give a F@#k

FASHION CARES

Though Skidrow Fashion Week has been reaching out to heal the homeless population in Southern California "one T-shirt at a time," the organization is partnering with Humanity Showers Aug. 21 for a special outreach event in Los Angeles.

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Tieks Gives Back to Teachers for Back-to-School Season

FASHION CARES

Los Angeles-based shoemaker Tieks is giving back to those who serve our nation's education system with a special offer.

Thursday, August 19

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WWIN Exhibitors, Buyers Happy to Meet In-Person Once Again

Trade Shows

Womenswear In Nevada made a triumphant return to Las Vegas at Caesars Palace Aug. 9–12. With eager exhibitors and excited buyers roaming the various rooms, the wholesale women’s apparel show floor was lined with both big-name brands and up-and-coming innovators featuring more than 1,500 lines from more than 300 exhibitors.

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Offprice’s New Venue Hosts 450 Exhibitors

Trade Shows

The Las Vegas Convention Center was the new site for Offprice, the leading business-to-business order-writing trade show that took place Aug. 7–10.

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IFJAG Creates Community for One-Stop Jewelry-and-Accessories Shopping

Trade Shows

During its Aug. 7–10 run, the International Fashion Jewelry & Accessories Group hosted the Las Vegas edition of its show at the Embassy Suites on University Center Drive. At the suite-style IFJAG show, buyers visited the event from all corners of the country to invest in Immediate, Fall and Spring fashion jewelry.

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Las Vegas Apparel’s Successful Debut Sets the Stage for Growth

Trade Shows

Debuting Aug. 8-10 at the Expo at World Market Center Las Vegas, Las Vegas Apparel was hosted by International Market Centers and saw success during its first show.

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Agenda Brings Streetwear to the Forefront

Trade Shows

As streetwear continues to make its way into the mainstream of life, the Agenda fashion trade show placed the spotlight firmly and squarely on the brands that make the industry teem with vibrancy.

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Sourcing at MAGIC Raises Hopes for Quality, Nearshoring and Sustainability

Trade Shows

As part of the Informa Markets Fashion schedule of apparel-industry shows, Sourcing at MAGIC was hosted at the Las Vegas Convention Center Aug. 8–11. For Andreu David, event director for Sourcing at MAGIC, this hybrid on-site/virtual production was the fashion professional’s first time managing the show in a physical space, and the focus was on sustainability.

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Project Continues to Be a Fashion Destination

Trade Shows

Held in the Central Hall of the Las Vegas Convention Center, Project ran Aug. 9–11 and showcased the new, now and next in men’s and women’s contemporary apparel, footwear and accessories.

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Informa Brings the MAGIC Back to Buyers and Exhibitors in Las Vegas

Trade Shows

Producing its MAGIC trend-driven women’s event Aug. 9–11 at the Las Vegas Convention Center, Informa Markets Fashion afforded a blend of brands, networking events and educational opportunities that attracted buyers to its first event in the city since February 2020.

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Optimism and Gratitude Throughout August Las Vegas Shows

Return to Las Vegas

It was a successful return to Las Vegas as established apparel-industry trade-show brands and new events attracted buyers and exhibitors 18 months after they last saw one another during the exhibitions in February 2020 ahead of the COVID-19 lockdowns. While many shows still incorporated virtual and online components, event organizers welcomed fashion-industry professionals back to their large-scale, on-site productions.

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ABG to Acquire Reebok From Adidas

Finance

Authentic Brands Group, a global brand owner, marketing and entertainment company, announced on Aug. 12 that it had entered into a definitive agreement to purchase Reebok from Adidas.

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Glamour Returns as Dalia MacPhee Unveils Fall 2021 Collection

Fall Glamour

When designing for Fall 2021, Dalia MacPhee envisioned a blossoming renewed interest in glamorous dressing as the designer’s clients emerged from their homes to find a new collection that nods to classic elements and city sensibilities.

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With an Upcoming Launch, Holly Sanders Designs Denim for Women by Women

Denim by Women

Founding her Angela fashion denim brand, which she refers to as “the best jeans ever,” was a long journey for Holly Sanders, who grew up in the small town of Barstow, Calif., but is aiming to make a big impact on the industry.

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CALA Men’s Trend Show Debuts Fresh Model in Newport Beach

Trade Shows

With its lineage stemming from the Ken Haruta West Coast Trend Show and Gerry Murtagh’s CALA brand, the CALA Men’s Trend Show made its debut Aug. 15–17 at the Marriott Hotel and Spa in Newport Beach, Calif. Though the show was still wrapping on Aug. 17, Haruta was already reveling in the success of this launch and looking toward the future.

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EasyStandard Highlights Strong Women With Inaugural Collection

Manufacturing

Inspired by real women of the real world, EasyStandard is a new women’s loungewear brand focused on marrying clothing and community.

Inside the Industry

News

Inside the Industry

Monday, August 16

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American Express’s ‘Let’s Go Shop Small’ Campaign Supports Small Businesses With Exclusive Products

FINANCE

American Express is having a “Let’s Go Shop Small” campaign—focused on driving support for small businesses—by partnering with mobile first video shopping platform NTWRK.

Saturday, August 14

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With Vans and Greenhouse, Kids of Immigrants Proves 'Anything is Possible' With New Footwear

FASHION HERITAGE

Inspired by the slogan, "Anything is possible," Kids of Immigrants partnered with Vans and Greenhouse to launch a new footwear collection that honors the parents of members of the Los Angeles collective and how they were brought up.

Friday, August 13

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Poshmark Announces Continued Expansion With India Presence and New Leaders

FASHION RESALE

Poshmark, Inc. will soon be available to consumers in India as the leading social marketplace continues to expand throughout the world.

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Port of Oakland Expects Growth After July Volume Dip

PORT NEWS

After a year of continued cargo growth, the Port of Oakland saw a dip in volume last month. But there’s a good chance the reduction won’t last as the port said it is expecting containerized cargo volume growth to resume as the peak shipping season arrives.

Thursday, August 12

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Indochino’s Klarna Partnership Paves the Way for Younger Demographic

FINANCE

Indochino has released a case study showing that Klarna’s Pay in 4 option has been a success for the global leader in custom apparel.

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Launch Date Announced for Sabyasachi x H&M

FASHION

Working with Indian designer Sabyasachi, H&M announced that the launch date for its joint collection with the artist.

Wednesday, August 11

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Soulja Boy Promotes New Clothing Line at Agenda

TRADE EVENTS

Famous American rapper Soulja Boy brought swag and excitement to day one of the Agenda trade show in Las Vegas on August 11.

Monday, August 9

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Square to Acquire Afterpay, Accelerate Growth With BNPL and Other Channels

BUY NOW, PAY LATER

Square, Inc., and Afterpay Limited recently announced that Square would acquire Afterpay through a scheme implementation deed.

Saturday, August 7

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Sprayground Partners with Wyclef Jean, Sandflower for 100-Piece Backpack Collection

FASHION

Sprayground is having its biggest backpack launch in the brand's history with a 100-piece collection and partnership with iconic artist and musician Wyclef Jean and genre-defying artist Sandflower.

Friday, August 6

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Fabletics Partners With thredUP to Dive into Resale Program

FASHION RESALE

Fabletics is following the lead of other brands and getting into the resale space while becoming more environmentally conscious.

Thursday, August 5

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IMFC Incubator Program Announces Participants at Project Las Vegas

Fashion

The Informa Markets Fashion for Change Incubator Program has selected its participants for the upcoming August edition of Project’s Las Vegasapparel-industry trade event.

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Foot Locker Broadens Market on West Coast With Acquisition of WSS

Retail

Foot Locker, Inc., the New York­–based specialty-athletic retailer, has entered into a definitive agreement to acquire Eurostar, Inc., or WSS, for $750 million. The transaction will be funded with Foot Locker’s available cash.

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Back-to-School Landscape Evolves Post-Pandemic in Spending, Trends, Thinking

Retail

As the apparel industry continues to recover from the COVID-19 pandemic and normalcy returns more each day, the back-to-school season is in full swing and even had a jumpstart this year with new trends, record spending, and a shift in buying power and consumer thinking.

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New Innovations in Versatile Comfort Take Over L.A. Market Week

L.A. Market Week

L.A. Market Week, which was held in downtown Los Angeles Aug. 1–5, saw trends of multifunctionality within apparel and provided opportunities to connect.

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Carrying a Sustainable Message to DTLA, Preface Hosts On-site Event

Trade Shows

Returning to Los Angeles, the Preface show hosted its July 28–29 event at the El Santee Building in the city’s downtown.

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Denim’s New Look

Denim on Trend

Blame it on the youth. As we emerge from the pandemic, right now is the perfect time for a wardrobe upgrade and—more specifically—new jeans.

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Ambercycle and Avery Dennison Work Together to Close the Supply-Chain Loop

Technology

The end of life for clothing often leads to the landfill, creating an enormous fashion-waste problem for the industry.

Inside the Industry

News

Inside the Industry

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Liberty West Debuts With a Successful Show in DTLA

Trade Shows

Fresh off a successful event that was hosted during Miami Swim Week, Liberty Fashion & Lifestyle Fairs entered the Los Angeles trade-show market with its new show, Liberty West, an event that was the product of Liberty’s joint effort with the LA Men’s Market.

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NYDJ Foundations Campaign Celebrates Women With Fresh Fall Denim

Fashion

Slipping into a pair of NYDJ denim from the brand’s Fall 2021 Foundations collection, the legendary Christie Brinkley joined daughters Alexa Ray Joel (left) and Sailor Brinkley-Cook (right) to celebrate the generational bonds between women.

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RCGD Partners With Tencel, CLO for Global Design Contest

Fashion

Red Carpet Green Dress, a women-led global change-making organization, has launched the 2021 RCGD Global Design Contest in partnership with sustainable-fiber producer Tencel and 3D garment-design-software provider CLO.

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Industry Focus: Finance

Industry Focus: Finance

As consumers shop in the midst of back-to-school season, how should apparel-industry professionals guarantee a strong finish as they head into fall?

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INHERENT, Steve McQueen Partner for Driver’s Collection

FASHION

INHERENT, an innovative digital menswear line, and the “King of Cool” Steve McQueen have partnered for a new capsule collection.

Monday, August 2

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Express Introduces Community Commerce Program for Style Experts

SOCIAL COMMERCE

Express Community Commerce is a first-of-its-kind social commerce experience for fashion enthusiasts to style, inspire and earn commission.