Image: CFDA
TECHNOLOGY
NYFW Goes On Through CFDA’s Runway360
For the highly anticipated New York Fashion Week, the show has gone on digitally. Like almost every other in-person event, the influential fashion week’s live shows were cancelled because of the COVID-19 pandemic.
During Sept. 14–16, many NYFW events are taking place on Runway360, a new digital platform produced by the Council of Fashion Designers of America, Inc., said Steven Kolb, the CFDA’s president and chief executive officer.
“This transformational time in fashion requires innovative business tools,” Kolb said about a world that continues to grapple with the effect of the pandemic. “Runway360 is more than a response to social distancing and restricted travel. The digital platform will help designers faced with short term needs caused by COVID-19 and support future market weeks including live fashion shows.”
Runway360 also will serve as a permanent digital venue for consumers, retailers, trade and press to find out more about CFDA designers, according to a statement from the non-profit designers’ group. With this platform, designers will be able to present live video stream events, hold virtual press conferences, present press kits, and even offer some consumer shopping features, according to a CFDA statement.
The platform was produced by De-Yan, a New York-headquartered multidisciplinary design studio that has worked with major brands and fashion clients such as Louis Vuitton, Nike, Dior and Uniqlo. Runway360’s business-to-business partner is Los Angeles-headquartered NuOrder, which has built online trade shows for Informa Markets Fashion. For the Runway360 platform, NuOrder constructed virtual sales showrooms.
During the inaugural day of Runway360, brands and designers presenting included Marchesa, Snow Xue Gao, Carolina Herrera, Jonathan Simkhai, Wolk Morais, and Veronica Beard.
The debut of Runway360 also served as the backdrop to another big annual CFDA event. The 2020 CFDA Fashion Award winners were announced on the platform by Tom Ford, who has served as the chairman of the CFDA board. The 2020 winners are Gabriela Hearst for the American Womenswear Designer of the Year category. The winner for American Menswear Designer of the Year was Kerby Jean-Raymond of Pyer Moss. American Accessories Designer of the Year was Telfar Clemens of Telfar. The American Emerging Designer of the Year was Christopher John Rogers. The International Women’s Designer of the Year was Pierpaolo Piccioli of Valentino. The International Men’s Designer of the Year was Kim Jones of Dior.
