Rose Bowl Flea Market in an undated picture when the physical market was produced. Image via RGCShows.com
EVENTS
Rose Bowl Flea Market Goes Virtual
Looking for inspiration and treasure hunting at the Rose Bowl Flea Market in Pasadena, Calif., has been a rite of passage for almost every creative in Los Angeles fashion. Goods sold at the open-air market produced by the Rose Bowl Stadium range from vintage denim to costumes, which likely made a debut on a film shoot.
In the past, more than 20,000 visitors are said to pass through the market every month. However, the COVID-19 pandemic put the physical market on hiatus. Fortunately, it is finding new life online. The vintage-inspired Free People brand, a division of Urban Outfitters, Inc., has been hosting a virtual Rose Bowl Flea Market. A statement on the Free People’s website said that the company will be hosting the virtual flea market for the rest of 2020.
