Metta World Peace dunks for Butter Cloth on Shark Tank. Image courtesy of Shark Tank
Butter Cloth Wins on "Shark Tank"
Competing on business-reality show "Shark Tank" resulted in $250,000 in seed money for Los Angeles shirting brand Butter Cloth.
In an episode aired on ABC network last week, Butter Cloth principals Danh Tran and former Los Angeles Lakers star Metta World Peace pitched Butter Cloth to "Shark Tank’s" Robert Herjavec. Butter Cloth’s point of difference is that looks like a collared, woven shirt, the pitch went, but it feels like a soft T-shirt.
The brand made an official start in November 2017. Tran said that that the "Shark Tank" seed money would allow it to expand into new categories such as women’s shirts.
