MANUFACTURING
Manhattan Beachwear Adds New Swim Labels
Manhattan Beachwear, one of the largest swimwear manufacturers in the United States, said it will be designing and distributing women’s swimwear for BCBGMaxAzria and BCBGeneration. The collection will launch globally for Fall 2018.
The collaboration sets up the brands to live on. Last year, the BCBG Max Azria Group filed for Chapter 11 bankruptcy protection. Months later, Marquee Brands announced it had acquired the entire portfolio of brands once owned by the Los Angeles fashion house. For $108 million, New York–based Marquee Brands became the owner of the intellectual-property rights for BCBGMaxAzria, BCBGeneration and Hervé Leger.
“We are pleased and excited to enter into a partnership with Marquee Brands,” said Kevin Mahoney, president and chief executive of Manhattan Beachwear, based in Cypress, Calif. “Having world-class brands in BCBGMaxAzria and BCBGeneration added to our stable of blue-chip swimwear brands is very complementary to our strategic goals.”
The women’s collection will be available at BCBGMaxAzria stores, BCBG.com and BCBGeneration.com as well as at several retailers.
Manhattan Beachwear, founded almost 30 years ago, has seven of its own labels, including La Blanca, and several licensed swimwear labels that include Lauren Ralph Lauren, Lucky Brand and Nanette Lepore Swim.
