TRADE SHOWS
Miami Swim Week Events Draw Buyers and Brands to the Beach
MIAMI BEACH, Fla.—During Miami Swim Week 2018, SwimShow, Cabana and Hammock provided distinctive spaces for buyers who are searching for a creative approach to swimwear and resort pieces. While the shows occurred July 12–16 to offer spaces for brands and buyers to meet, many of the events branched out to provide experiences such as fitness activities, beauty and wellness booths, and social events.
In addition to the traditional trade-show events, fashion-show producer Art Hearts Fashion showcased swimwear and resort brands on the runway while presenting artistic works throughout Faena Forum.
At Cabana’s partner show, Paraiso, the inaugural runway event blended celebrity-studded shows with music, art, industry panels and wellness activities in a festival atmosphere in Collins Park.
With three trade shows and runway shows divided between two venues, there was plenty to see and do during Miami Swim Week.
