Creativity at an Event Celebrating La Concha

A creative variety of concha-inspired goods, including tees, tutus and jewelry

Estevan Ramos | Wednesday, July 11, 2018

For the second year in a row, a celebration of La Concha, a Mexican pastry, was held at the Plaza de la Raza in Los Angeles' Lincoln Heights neighborhood.

The festival on June 30 - called ConchaCon - was all things Concha. Sixty vendors served Latin treats, including, of course, conchas. One vendor traveled more than 1,500 miles to be there.

There was more to enjoy besides edible treats. There were fun interactive installations, live food demonstrations, a Lucha Libre art exhibit and a kid-friendly section.

At the end, there was a fashion show featuring the works of 10 designers. This was definitely an amazing and creative spin on celebrating what some think of as only a dessert.

The festival's mission was to create a day of celebration for the beloved Conchas that bring the Latino community together.

The variety of concha usage was endless.

Concha-inspired fashions included a two-piece crop-top outfit and umbrellas from Monster Under Your Bed, modeled by Lucy Luna Pinup, as well as a concha apron and other items.

The end-of-the-event fashion show included designs from left to right: Pink evening dress from Raggedy Tiff, pink women's 1950’s inspired concha from Couture Man Sewing, two-piece concha collage outfit from Monster Under Your Bed and girl's concha dress from Siempre Viva

Other inspirations that hit the runway included, from left to right, a serape-striped dress from Soy Asi, Nightmare before Christmas Sally concha dress and Adelita-inspired design jean jacket from Orchid A.